So in my hometown, we have this New Year’s tradition of dropping a possum in a box. It’s a lot like the NYC ball drop. In fact, they’re basically the same thing. Basically.
One year PETA threw a fit about it, calling it inhumane and what not, which triggered some press around the event. The New York Times even wrote an article about it. It’s not animal cruelty on any level; Clay feeds the possum cat food in captivity for a few days and then releases it again after the drop. I’ve previously always felt pretty apathetic towards the whole scenario, but then this trailer came out.